Why WHSmith feels the time is right to bring Toys R Us back to the UK high street

WHSmith_Interior TRU_Monks Cross_Hero Image_Rendering

Toys R Us was once a staple of the British high street as the go-to shop for all things games, clothes and of course, toys. 

The children’s retailer was dubbed a “category killer” and at its peak it had a portfolio of 105 stores in the UK, over 1,400 across the world and had 25% of the US toys market share in the mid 1990’s.

But the rise of Amazon and other online merhcants meant that Toys R Us started to struggle in the changing market, and its bricks-and-mortar demise came in 2018 after falling into administration. 

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.