Why WHSmith feels the time is right to bring Toys R Us back to the UK high street

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Toys R Us was once a staple of the British high street as the go-to shop for all things games, clothes and of course, toys. 

The children’s retailer was dubbed a “category killer” and at its peak it had a portfolio of 105 stores in the UK, over 1,400 across the world and had 25% of the US toys market share in the mid 1990’s.

But the rise of Amazon and other online merhcants meant that Toys R Us started to struggle in the changing market, and its bricks-and-mortar demise came in 2018 after falling into administration. 


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