Theo Paphitis, former Dragon’s Den star and owner of Theo Paphitis Retail Group, has launched the first Ryman mobile app as the retailer aims to “disrupt the online greeting cards industry”.
The high street stationery chain’s app allows customers to personalise and pick up greeting cards from their nearest Ryman store in just 60 minutes.
The app, available for Android and iPhone, will allow customers to browse, personalise and send more than 2,000 greeting card designs, which will be ready for collection from more than 198 stores nationwide.
Paphitis, whose retail group also owns Boux Avenue, Robert Dyas and London Graphic Centre, said: “The Ryman app will now enable us to offer something completely unique in the online greeting card industry using the strength of the high street and the Ryman portfolio of stores.
“Like others, you can download the app and personalise one of thousands of cards, but what makes ours unique is that you can then collect that card in a Ryman store within just 60 minutes. So, if you’re a last-minute Larry or Lucinda, or just a commuter wanting to save on postage, this is a game changer.
“These cards will also provide donations for two excellent charities – the British Dyslexia Association and the Helen Arkell Dyslexia Charity – that we work closely with.
“A percentage of sales will help those supported by the charities and contribute to the minimum £100,000 of support I have pledged from the Ryman business, helping to empower and build a positive mindset for those with dyslexia.”