Flying Brands has said that sales for the three months to October 2 were in line with management expectations at £5.53m.
Sales were 2% lower than last year for the home shopping group, impacted by lower sales in its entertainment and flowers businesses.
Its Gardening Direct operation enjoyed a sales surge of 30% on last year. Although some of this was attributed to timing differences in its dispatching of products, the board expects sales on a like-for-like basis to be in excess of 15%.
Flying Brands chief executive Stephen Cook said: “We are encouraged by the continued growth in sales and customer numbers in our core Gardening Direct business and we will go into 2010 with significantly more gardening customers than we had at the beginning of the current year.”
He added: “The remaining key campaign for this year is Flying Flowers Christmas. We have recently improved significantly and the quality and range of the products and delivery options at Flying Flowers and we expect that we will start to see the benefits of these improvements in the last quarter.”
Last week Flying Brands said it had raised £1.76m through share placing to repay part of its outstanding debts.
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