Bikes and car parts retailer Halfords has revealed trading in its Autocentres has improved as it takes analysts of a tour of its centres in the Birmingham area.

Like-for-like sales in the Autocentres business edged up 0.9% in the 10 weeks to May 9, an improvement from the 2.3% decline recorded at the beginning of the year.

Halfords said its Autocentres business, which it acquired last year, has benefited from a national ad campaign as well as the launch of a revamped website.

Weekly online bookings have “significantly” increased, surging 93% year on year since relaunching.

Halfords said that EBIT guidance for the Autocentres business for full year 2011 remains unchanged at around ÂŁ7m. Halfords plans to open 30 new centres this year.

Halfords completed the rebranding of all the Nationwide Autocentes to Halfords Autocentres in February.