Luxury fashion etailer Yoox Net-a-Porter has said Geoffroy Lefebvre will take over in January as its new chief executive.

Lefebvre joins the luxury fashion pureplay retailer from Swiss luxury retailer Richemont, where he is currently group digital distribution director. He will take up his new role on January 4 and current chief executive Federico Marchetti will remain Yoox Net-a-Porter’s chair in order to “ensure a successful transition”. 

Marchetti founded Yoox in 2000 in Italy and it merged with Net-a-Porter in 2015. It is currently part of the wider Richemont group. 

Chair of Richemont Johann Rupert said: “I would like to thank Federico for his relentless passion, his energy and his drive in shaping the largest player in luxury selective distribution. He has crafted and delivered the vision that has prevailed since 2000 and has inspired so many. I wish Federico all the best for his future career. 

“I am happy to introduce Geoffroy, who has been driving the expansion of Richemont’s ecommerce for the past two years after several other executive positions within the group. He will now lead Yoox Net-a-Porter teams in their growth journey to delight ever more of our customers around the world.”

Outgoing chief executive Marchetti said: “As part of the succession plan communicated at the beginning of 2020, I am delighted to be handing the baton to Geoffroy Lefebvre as the CEO of Yoox Net-a-Porter. 

“We have worked together over recent times and he fully masters our business model. In our 20th anniversary year, it is a fitting moment to kick-start the handover and I look forward to working with him as chair during the transition period.”

The retailer has over 4 million high net worth customers based in 180 countries across the globe.