Very launches new boutique fashion range

The retailer, operated by The Very Group, is introducing over 100 individual product lines across premium brands such as Elliatt, Castañer and Vivere.

The new addition offers occasion dresses as well as wardrobe essentials. Very said each piece has been selected “with Very’s customer in mind”.

The new boutique range arrives as the retailer makes enhancements to give shoppers more choice as well as ease to buy everyday fashion and occasion wear.

It aims to boost Very’s fashion category and offer “a new dimension to the fashion offering”.

The Very Group trading director Ben Davidson said: “We’re really excited to be launching our brand-new boutique range across our women’s fashion category.

“Holiday and occasion wear are two of our biggest focuses over the summer months, so the timing is perfect as a handful of the boutique brands are inspired by the Mediterranean.

“Across the business, we’ve been working hard to bring new brands and ways of shopping our retail offer to our customers. With these new products, we can offer our customers the best range yet across the fashion category—from everyday essentials to the perfect mother of the bride dress. 

“Plus, thanks to our flexible payment options, customers are able to buy these special, one-off purchases and spread the cost.”