Ted Baker boss heralds turnaround plan as sales surge

Ted Baker London

Ted Baker has reported narrowing losses and a jump in group revenues as boss Rachel Osborne hailed the retailer’s transformation plan for turning the business around.

In its interim report for the 28 weeks ending August 14, 2021, Ted Baker reported a £25.2m loss before tax – a 70.7% improvement on the £86.4m loss before tax the previous year. 

The retailer delivered a 17.6% increase in group revenues to £199.3m and a positive net cash position of £12.7m at August 14, 2021.

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