Strategy spotlight: Five reasons Next will win during times of economic crisis
As the UK economy continues to destabilise, will Next’s enviable ecosystem and willingness to invest be enough to steer it unscathed through the volatility?
Next intends to find opportunity amid adversity and its swoop on embattled homewares etailer Made.com demonstrates just that.
As online sales moderate and store sales bounce back, the retailer is also controlling the controllables by reducing operating costs, improving services and exploring new supply sources.
However, as the UK economy continues to destabilise and consumers spend less on fashion, will Next’s enviable ecosystem and willingness to invest be enough to steer it unscathed through the volatility?
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