Online retail powerhouses Shein and Temu have told customers in the US to expect higher prices from next week following the imposition of tariffs on China.
The pair signalled the increases in very similar statements, the BBC reported. Shein and Temu said that their operating expenses are rising ādue to recent changes in global trade rules and tariffsā and that they will make āprice adjustmentsā from April 25.
US President Donald Trump has levied taxes of up to 145% on imports from China and said that when the new tariffs are added on to existing ones, they could amount to 245% on some Chinese products. He has also axed de minimis tax rules that exempted goods worth less than $800 (Ā£604) ā rules that low-price operators Shein and Temu had previously benefited from.
The two retailers urged shoppers to purchase before higher prices apply, stating: āWe stand ready to make sure your orders arrive smoothly during this timeā¦
āWeāre doing everything we can to keep prices low and minimize the impact on you. Our team is working hard to improve your shopping experience.ā
The BBC also reported that Shein and Temu have cut their US advertising spend and quoted Mike Ryan, head of ecommerce insights at online advertising agency Smarter Ecommerce, as saying that Temu āturned off all their Google Shopping ads in the USā earlier this month.
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