Selfridges has partnered with a clothing resale website to open a permanent second-hand resale space at its Oxford Street flagship.

The boutique, run by Vestiaire Collective at the Selfridge’s store in London’s West End, launched on Wednesday and translates the formerly pureplay’s “brand DNA into a physical environment” with a dedicated resale point where customers can “deposit items through the concierge service and Vestiaire Collective app in real-time”.

Vestiaire said the boutique features 200 “unique pieces” including 10 “iconic rare vintage finds” that it sourced exclusively for Selfridges.

SELFRIDGES Vestiare Collective in the Designer Studio October 2019 - Tom D Morgan (1)

Selfridges’ Vestiare Collective resale space in its London flagship

The opening represents a “collaboration and long-term mission” between Selfridges and Vestiaire Collective “to make circular fashion the retail standard”.

Vestiaire chief executive Max Bittner said: “Marking Vestiaire Collective’s 10th birthday, this innovative partnership with Selfridges London celebrates a pivotal moment for resale and the retail industry.

“Responding to changes within the consumer landscape, this partnership aims to raise awareness of the importance of circular fashion in order to drive positive long-lasting change in the fashion ecosystem.”

Selfridges executive buying director Sebastian Manes said: “We are excited to be partnering with Vestiaire Collective to launch their first permanent physical destination in our Oxford Street store. Together we are committed to making the circular fashion system accessible and engaging, complementing our wider fashion offer, as part of Selfridges central Buying Better, Inspiring Change strategy.”

The pre-owned fashion platform said that extending the life of clothing by an extra nine months of active use “would reduce carbon, waste and water footprints by around 20% to 30% each”.