Q&A: Asos VP of product on driving relevance with Test & React
Asos vice president of product Elena Martínez Ortiz says the ecommerce giant’s ‘Test and React’ model is all about ensuring it stays relevant in the fashion conversation.
The production model, which designs and manufactures in as little as three weeks, is based on testing small batches in the market and reacting to trends to decide whether to scale up or head in a new direction.
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