Marks & Spencer has unveiled a spring advertising campaign to promote its new season’s womenswear.
The campaign uses the slogan ‘Love that’ and is “focused on spreading joy through style”, featuring a range of products including jackets, shoes, skirts and eveningwear.
Marks & Spencer will run the new campaign across video on demand, billboards, digital and social platforms. It is expected to be seen approximately 183 million times.
The retailer said the out-of-home element would “dominate” cities such as London—where there will be escalator ribbons in Tottenham Court Road and Bond Street Tube stations, and elsewhere such as Leeds, Manchester and Glasgow. The campaign will also feature in stores and on the M&S website.
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