Links of London tumbles into administration

Links of London Chelsea in Bloom

Jewellery chain Links of London has tumbled into administration, putting up to 350 jobs at risk in what is another blow to the ailing UK high street.

The retailer, which operates 35 stores and concessions in the UK and Ireland, had been seeking a buyer prior to falling into administration yesterday. The physical sites will remain open, but the business’ website has been suspended.

Alongside the 35 UK and Ireland stores, Links of London trades from around 300 physical sites globally. Other international operations trading under the Links of London brand will be unaffected.

It had been reported that a number of potential bidders, including Sports Direct owner Mike Ashley and Homebase owner Hilco Capital, had been eyeing a bid for Links of London after Greek-owner company Folli Follie launched a last-ditch sale in August.

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