Jaeger has boosted its ecommerce team with three new hires, including the appointment of former Mothercare head of ecommerce Simon Spencelayh to the same role.

Spencelayh will oversee the ongoing investment in Jaeger’s website and mobile presence and further integrate the group’s digital and in-store offer.

He joins the business on April 10 and will report to director of ecommerce and menswear Caroline Lee.

David Hobson has been appointed creative digital consultant and will be responsible for improving the design of the website. He has previously worked at premium independent fashion retailers LN-CC and OKI-NI.

Jaeger has also hired Rachel Sullivan as ecommerce senior editor to help bolster the company’s online editorial and social content. Sullivan has previously held editorial roles at Conde Nast, Red Magazine and Hearst Magazines Group.

Jaeger chief executive Colin Henry said: “Jaeger online continues to be a critical area of focus for us as the convergence between our freestanding stores and online business continues.

“Simon, David and Rachel bring a wealth of specialist retail ecommerce expertise to the business and I’m delighted to be working with them as we build our growing online business.

“The team, plus the additional investment plans already announced, will ensure a dramatically improved online experience for our consumers.”

The appointments follow a £7.5m cash injection into Jaeger by owner Better Capital last week. The funds will be used to open more standalone stores, refurbish existing shops and invest in the online business.

Jaeger operates from 63 stores and it is poised to launch a new store format on London’s King’s Road this autumn.