Former N Brown boss Alan White has become chairman of fast-growing footwear business Hotter Shoes as it plots its international expansion.

White, who retired from N Brown last November after 25 years at the home shopping group, joins Hotter Shoes just months after private equity firm Electra bought the company in a deal understood to value it at £200m.

Hotter, which targets the over-50s, has more than doubled its high street presence in the UK since 2012 and it now has 66 UK stores and is eyeing opportunities to expand in the Middle East and Russia.

Hotter Shoes chief executive Peter Taylor said: “Alan brings a wealth of home shopping experience as well as direct knowledge of retail and international expansion. His knowledge and advice will be invaluable in helping us continue to grow the business over the coming years.”

White said: “Hotter has a strong track record of successful growth and is ideally positioned to continue this trend as it operates in a growing demographic segment, has a strong product and customer ethos and is developing a profitable international presence.”

White joins Hotter Shoes with immediate effect replacing Peter Chappelow.

In its last reported results in 2012, Hotter underlying profit jumped 16% as sales increased 9% to £74.m.

Clarity is understood to have placed White in the role. White is also a non-executive director at Direct Wines and Topps Tiles.