Fashion etailer In The Style ponders £100m IPO

In the Style screenshot

Online fashion specialist In The Style is mulling a flotation that could value it at approximately £100m.

In The Style has appointed investment bank Liberum to look at options and the preferred route would be a listing on AIM, The Sunday Times reported.

In The Style, founded by entrepreneur Adam Frisby, aims to sell customers celebrity looks at keen prices. It has become well-known through collaborations with reality TV stars associated with shows such as Love Island and Geordie Shore

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