Polish fashion retailer Reserved, which is owned by clothing conglomerate LPP, is set to open its fifth store in the UK later this year.

Reserved Westfield Stratford store exterior

Source: LPP

Retail Week can reveal that the new shop will occupy 19,827 sq ft in Westfield White City and is set to open during the second half of May.

The store will offer shoppers Reserved’s “full product portfolio” across womenswear, menswear and childrenswear.

This comes after Reserved ramped up its expansion in the UK and Europe last year and opened a new store in Westfield Stratford City, as well as revamping its Oxford Street and Brent Cross stores.

Last year, Reserved said the three London locations would allow LPP to “reach the multimillion population of the British capital with its offer”.

Speaking about expansion last year, LPP vice president Przemysław Lutkiewicz said: “Over the recent months, we have redirected our attention to Western markets and we are tapping into the increased recognition of our brands among Europeans.

“The UK is one of the most important locations both in terms of building brand recognition and sales potential, which is why we have decided to open as many as three new stores in London just a few weeks apart. At the same time, we are aware of the strong competition, which makes UK customers quite demanding, and we feel ready to take on this challenge.

“We have also made very good progress in recent years when it comes to implementing an omnichannel strategy, focusing on a consistent and compelling shopping experience. With these achievements, we are confident that we can compete for the recognition of the British people on a larger scale than ever before.”

LPP made its debut in the UK in 2017 with the opening of its debut Reserved store on Oxford Street.

The clothing conglomerate also owns House, Cropp, Mohito and Sinsay, and made its debut in Italy with Sinsay last year.