Reserved: Who is the fast-growing Polish brand eyeing a UK store splurge?

Exterior of Reserved store, Oxford Street

As Reserved gets ready to set up shop in Westfield London, Retail Week puts the Polish fashion retailer in the spotlight and delves into its plans for the UK and beyond 

Reserved opened its first UK store in 2017, in the former BHS flagship on Oxford Street, and its latest opening will take its London estate up to five, following a second store on Oxford Street and stores in Westfield Stratford City and Brent Cross shopping centres last year. 

Outside the UK, Reserved set out last year to bolster its store portfolio by a further 400 and it currently sells more than 210 million pieces of clothing annually.


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