Dr Martens has promoted sales director Nick Duff to the newly created role of general manager for the UK, Retail Week can reveal.

Duff joined the footwear specialist in 2024 and is currently responsible for the EMEA region.

Before Dr Martens, Duff spent three years at Gant as its EVP of Global Markets. He held multiple roles during a 12-year tenure at Converse, including general manager of the brand for the UK and Ireland, and spent 15 years at Reebok.

Duff’s appointment comes as the retailer reported in January that it had made “good progress executing our consumer-first strategy”.

In a trading statement for the 13 weeks to December 28, 2025, the retailer reported a 2% jump in full-price DTC sales, noting a “particularly strong performance” in the Americas.

Despite a 2.7% dip in total revenues to £253m for the period, Dr Martens said it remains on track to deliver significant profit growth in the financial year.

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