Bershka partners with virtual try-on service in bid to reduce returns
Inditex-owned fashion retailer Bershka has announced a new partnership with AI-powered virtual fitting room platform 3DLOOK in its latest bid to reduce rising return rates and offer a more “seamless online shopping experience”.
The fashion retailer said the rollout of the new virtual try-on service hopes to “eliminate the fit and sizing guesswork” typical of online shopping, in a bid to reduce return rates and increase sales.
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