Inditex-owned fashion retailer Bershka has announced a new partnership with AI-powered virtual fitting room platform 3DLOOK in its latest bid to reduce rising return rates and offer a more “seamless online shopping experience”.


The YourFit virtual fitting room will help reduce return rates and appeal to customers seeking an interactive experience

The fashion retailer said the rollout of the new service hopes to “eliminate the fit and sizing guesswork” typical of online shopping in a bid to reduce return rates and increase sales.

The AI-powered partnership will also provide customers with “interactive shopping experiences” through the virtual try-on technology on Bershka’s website.

They can simply click the ‘see how it fits me’ option and be “voice-guided in real time through a quick and easy camera-based flow.”

3DLOOK’s virtual fitting room, YourFit, uses a front and side photo of the customer, size recommendations and “precise 3D mapping technology” to offer advice on the perfect fit.

A spokesperson from Bershka’s ecommerce department said: “We want to provide the very best customer journey available, which requires removing the inconvenience of returning goods that don’t fit quite right and providing the interactive experience young shoppers desire today.

“We selected 3DLOOK due to its track record of delivering results for leading fashion brands, and given the team’s willingness to go above and beyond to assist us during the setup, we’re confident this partnership will help us to achieve our goals.”

Photo-powered efficiency

3DLOOK co-founder and chief commercial officer Whitney Cathcart added: “The fashion industry is undergoing rapid transformation, with a strong focus on sustainability and efficiency, and it is up to the industry giants to lead by example.

”Our virtual fitting room technology has the power to revolutionise the online shopping experience and contribute to the development of a greener, more sustainable, and efficient fashion industry by reducing the number of size-related returns.

“It appeals to a younger, camera-driven digital generation, and we are thrilled to embark on this journey with Bershka and anticipate its future expansion.”