Authentic Brands Group adds Ted Baker to European portfolio

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US conglomerate Authentic Brands has completed the acquisition of Ted Baker.

Ted Baker fascia

Authentic Brands aims to build up Ted Baker’s brand image in tandem with the current team

Authentic Brands has taken over the fashion and lifestyle brand, including its 370 stores, shop-in-shops and concessions worldwide.

The new owner said it plans to leverage its network of experts and operating partners to convert Ted Baker to a licensed business model.

This includes conversations “with leading operators in key regions to manage the manufacturing, physical retail, ecommerce and wholesale operations of the Ted Baker business”.

Authentic Brands aims to build up Ted Baker’s brand image in tandem with the current team.

The company opened its London-based European office in February and acquired Reebok and the David Beckham brand earlier this year to add to its UK portfolio.

Authentic Brands chief executive, chair and founder Jamie Salter said: “We are excited to welcome Ted Baker to the Authentic family.

“This uniquely British brand enhances our fashion portfolio and further reinforces ABG’s brand presence in the UK, Europe and the Middle East.

“The purchase of Ted Baker is in line with our strategic focus on growing and diversifying the portfolio through the acquisitions of brands that originate from outside of the US.”