Arcadia has appointed three new senior figures to its digital team as the embattled fashion group looks to accelerate its digital transformation.

The retail group has recently bought in group chief digital officer Rafaele Petruzzo, chief information officer Karl De Bruijn and Simon Pakenham-Walsh as director of digital and retail technology.

Petruzzo joins Arcadia from digital payments provider Nets Group, where he was chief transmission officer. Prior to that, he was chief digital and technology officer at Homeserve, group payments strategy director at Tesco and chief digital officer at Barclays.

De Bruijn was poached from Primark where he was IT transformation director, having previously worked for Cath Kidston and Specsavers.

Pakenham-Walsh started his role on Monday, reporting directly to De Bruijn. He joined from Sainsbury’s where he was technology director and chief information officer for food.

The new hires are part of Arcadia’s new digital focus as the group seeks to revive its fortune after it underwent a CVA earlier in the year.

As part of this digital focus, Arcadia will look to improve digital operations through initiatives to enhance customer experience and conversion rates, and by pursuing “digital external business opportunities”.

Arcadia brand Topman launched on the Asos platform in June and Topshop followed in September.