Meet Naomi Simcock and the team determined to revive John Lewis’ fortunes

Naomi Simcock

While John Lewis Partnership has been dominating headlines for big strategic reasons – such as the possibility of bringing external financing, a full-year slump into the red and the loss of the legendary partners’ bonus – there is still a business to run.

Turbo-charging the eponymous department store business, where profits declined last year as the trading environment and inflation took a toll, is the responsibility of John Lewis executive director Naomi Simcock and her team. As they show Retail Week around the Oxford Street flagship, “newness”, “stepping up”, “service” and “experience” are among their guiding principles.

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