Department store group John Lewis has named a chief digital and omnichannel officer as it seeks to build its digital operations.
John Lewis has drafted in Dom McBrien to the newly created role. He will report to John Lewis boss Peter Ruis, with a seat on the retailer’s management board, and start at the beginning of October.
McBrien was most recently chief executive of sports nutrition specialist Body&Fit and global president for direct-to-consumer at Glanbia Performance Nutrition. He has also previously worked for a raft of big retailers, including Arcadia, Marks & Spencer, New Look and The White Company, as well as tech giant Microsoft.
Ruis said: “I’m delighted to appoint Dom as our chief digital and omnichannel officer. His extensive experience and proven track record in digital transformation will be invaluable as we continue to strengthen our digital leadership and deliver on our significant omnichannel ambitions.”
McBrien said: “I am thrilled to be joining John Lewis at such a pivotal time in its transformation journey. The opportunity to contribute to a brand with such a rich heritage and a clear ambition to be the UK’s most trusted omnichannel retailer is truly exciting.”
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