Harrods unveils Farfetch ecommerce partnership

Farfetch Black & White Solutions will work with the famous department store to create a “state-of-the-art” global online platform.

The luxury brand’s online platform will be responsible for Harrods’ ecommerce management, operations support, international logistics support and technical support.

The iconic retailer will continue to oversee trading on the site, marketing, brand relationship and product strategy, all creative and editorial content, and customer services.

This marks Farfetch’s second partnership with a luxury department store, having partnered with Harvey Nichols last year. Farfetch has also designed website solutions for brands such as Christopher Kane and Proenza Schouler, as well as operating its own platform.

The partnership will give Harrods the stability and scalability to grow its online offer while retaining a website that is “instantly and unmistakably Harrods”, it said.

Harrods managing director Michael Ward said the partnership with Farfetch would deliver a seamless online service while ensuring “digital customers receive the same exemplary service” as those who shop in-store.

Farfetch founder and chief executive José Neves said: “Our experience of building platform technology for luxury brands means that Harrods’ online offer will be every bit as exciting as the in-store experience.”