French department store pulls Shein concessions
The owner of BHV Marais has ended its partnership with Shein after seven months, branding the tie-up as a “strategic error”.
It comes as Societe des Grands Magasins (SGM), which has operated BHV in Paris since 2023, is selling the Parisian department store to its current management team led by Karl-Stéphane Cottendin.
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