GfK’s UK Consumer Confidence Barometer has been running since 1974 and is the leading indicator of shopper sentiment in the UK. The monthly survey is conducted among a representative sample of around 2,000 UK consumers aged 16 and above. GfK questions consumers about their personal economic situation, the general economic situation of the UK, and whether or not they feel the timing is right to make major purchases or save their money. Consumer confidence has been tested over the past few years following Britain’s exit from the EU and the coronavirus crisis.
Consumer confidence has reached an all-time low since records began in 1974.
Consumer confidence fell sharply in April as people grappled with rising costs.
Consumer confidence dropped further in March as concerns over the cost of living grew, with 30-year-high levels of inflation and soaring fuel and food prices.
Consumer confidence has dropped to its lowest point since January 2021, one of the worst months of the pandemic.
Concerns around the increase in fuel costs, as well as rising inflation and interest rates, led to a decrease in consumer confidence in January.
The rising cost of living and the Omicron variant have led to a decrease in consumer confidence during the festive season.
Consumer confidence grew in November despite increased concerns of sky-high inflation rates.
October marked the third month in a row that consumer confidence fell as consumers faced ongoing fuel and food shortages and rising inflation, as well as a growing number of Covid-19 cases.
Consumer confidence fell in September with the combination of rising fuel and food prices, supply chain challenges, inflation and the end of furlough stoking fears of a looming cost of living crisis.
Consumer confidence remained at pre-pandemic levels despite threats of rising inflation and housing prices.
Consumer confidence increased in July as the easing of restrictions and pent-up demand led to an increase in spending.
Consumer confidence remained flat in June as lingering coronavirus restrictions combined with the threat of inflation dampened growth.
Consumer confidence recovered in May, regaining all the ground lost during the Covid outbreak, as lockdown restrictions were relaxed and the UK’s successful vaccination rollout continued.
The rise in consumer confidence levels slowed in April as new Covid-19 variants and economic worries dampened the reopening of stores and hospitality.
Consumer confidence increased in March as the vaccine rollout continued and the end of lockdown grew nearer.
Consumer confidence jumped in February as the UK looks forward to a post-pandemic future.
Consumer confidence dropped at the beginning of the year, despite promises that the vaccine would bring life back to normal.
After reaching a six-month low in November, consumer confidence climbed this month as the UK entered the festive season.
UK consumer confidence fell to its lowest ebb since the spring as coronavirus restrictions tightened, leaving one in three hospitality businesses wondering whether they will survive.
Consumer confidence is at risk of dropping sharply in the run-up to Christmas as shopper anxiety about the economy is compounded by growing unemployment concerns.