Data: GfK consumer confidence

GfK’s UK Consumer Confidence Barometer has been running since 1974 and is the leading indicator of shopper sentiment in the UK. The monthly survey is conducted among a representative sample of around 2,000 UK consumers aged 16 and above. GfK questions consumers about their personal economic situation, the general economic situation of the UK, and whether or not they feel the timing is right to make major purchases or save their money. Consumer confidence has been tested over the past few years following Britain’s exit from the EU and the coronavirus crisis.

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Latest GfK consumer confidence data

Female customer in a supermarket from the head down, holding a phone and a basket

Consumer confidence plummets to lowest-ever levels as cost-of-living crisis escalates

2022-05-20T00:01:00+01:00By

Consumer confidence has reached an all-time low since records began in 1974.

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