GfK’s UK Consumer Confidence Barometer has been running since 1974 and is the leading indicator of shopper sentiment in the UK. The monthly survey is conducted among a representative sample of around 2,000 UK consumers aged 16 and above. GfK questions consumers about their personal economic situation, the general economic situation of the UK, and whether or not they feel the timing is right to make major purchases or save their money. Consumer confidence has been tested over the past few years following Britain’s exit from the EU and the coronavirus crisis.
UK consumer confidence inched up two points in December but remains at record low levels as retailers warned of a tough road ahead.
Air fryers, heated clothes airers and electric blankets bucked the downward trend for Black Friday sales this year, according to point-of-sale data by analysts GfK.
Consumer confidence has increased slightly, up from the historic lows it reached in recent months.
Retailers need a Christmas miracle. With unaffordable fuel bills and economic turmoil wreaking havoc on consumer confidence, the backdrop of this year’s festive season is looking closer to a Dickens novel than a winter wonderland
Consumer confidence was boosted by former chancellor Kwasi Kwarteng’s mini-budget but remains in the doldrums as shoppers grapple with the “new abnormal”.
Consumer confidence has hit a record low for four out of the last five months, as shoppers’ concerns about personal finances and the economy in the year ahead spike.
Consumer confidence tumbled to an all-time low in August as the UK prepares for a bleak winter.
Consumer confidence remained low in July as shoppers feel the cost-of-living pinch
Consumer confidence has taken another blow in June as the cost-of-living crisis worsens.
Consumer confidence has reached an all-time low since records began in 1974.
Consumer confidence fell sharply in April as people grappled with rising costs.
Consumer confidence dropped further in March as concerns over the cost of living grew, with 30-year-high levels of inflation and soaring fuel and food prices.
Consumer confidence has dropped to its lowest point since January 2021, one of the worst months of the pandemic.
Concerns around the increase in fuel costs, as well as rising inflation and interest rates, led to a decrease in consumer confidence in January.
The rising cost of living and the Omicron variant have led to a decrease in consumer confidence during the festive season.
Consumer confidence grew in November despite increased concerns of sky-high inflation rates.
October marked the third month in a row that consumer confidence fell as consumers faced ongoing fuel and food shortages and rising inflation, as well as a growing number of Covid-19 cases.
Consumer confidence fell in September with the combination of rising fuel and food prices, supply chain challenges, inflation and the end of furlough stoking fears of a looming cost of living crisis.
Consumer confidence remained at pre-pandemic levels despite threats of rising inflation and housing prices.