Bain forecasts “subdued” festive sales growth in the UK
The management consultancy firm says that “poor consumer confidence and ongoing economic uncertainty” means most sales growth with likely be due to inflation, with sales volumes set to decrease, Retail Week can reveal.
Sales across November and December are forecast to grow by 2.5% reads Bain’s UK holiday season forecast, shared exclusively with Retail Week. This will be higher than 2024, but below the 10-year average growth rate of 2.5%
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