Morrisons has launched two new adverts emphasising its fresh food and family values as part of an ongoing campaign to reposition the grocer.
The ads, created by advertising firm Publicis London, form part of the ‘Morrisons makes it’ campaign, which seeks to highlight the grocery giant’s fresh produce and core family values.
One of the adverts features a father cooking a fresh fish pie for his wife as she comes home from a night shift, while in the other, a daughter shares a doughnut with her teddy bear.
Morrisons marketing communications director Andy Atkinson said: “As a business we are food makers and shopkeepers, and when customers see food being made right there in front of them, they absolutely get that Morrisons is unique.”
The campaign follows Morrisons’ latest results, which saw the grocer’s full-year profits drop but its like-for-likes increase 0.1% in the fourth quarter.