Pardi explains Facebook’s concept of discovery commerce – which uses rich data, machine learning and sophisticated advertising to put products in front of customers at critical junctures while browsing and in their path to purchase – during Retail Week’s Be heard: be found virtual event being broadcast later today at 3.30-4.10pm.
Traditional ecommerce focused on retail websites and physical shops will still play crucial roles, adds Pardi, but “discovery commerce is taking it to the next level”.
“It is a massive change, leveraging everything we know about our customers [and] letting the machine identify audiences we might not be targeting,” he says.
Discovery commerce will help retailers to better leverage the social platform so that consumers are more readily able to ‘discover’ their products.
With so many consumers now spending greater amounts of time at home and online, this proactive approach could help retailers cut through the noise and win spend.
Never Fully Dressed founder Lucy Aylen and The Very Group head of performance marketing Nicole Dutton join Facebook’s Pardi on the panel.
Register to watch the broadcast to uncover the easy wins within grasp. You will learn about:
- Discovery commerce and turning desire into demand
- The role of data and machine learning in unlocking sales opportunities
- How to motivate staff and ensure buy-in across organisations
- Strategies being used to win during retail’s toughest time
Busy with peak trading? Don’t worry. You can also watch on-demand any time you choose, but you must register here first to receive the link to the video after the live broadcast.