‘The next few months will be challenging, but we’re reaching the eye of the storm’

Helen Dickinson

Managing the next year must be about containing downturn impact while building foundations to capitalise on opportunities when recovery comes, advises British Retail Consortium chief executive Helen Dickinson

When 2022 began, we thought the worst was over. The Christmas Covid wave was paving the way to a spending boost as we unlocked from pandemic behaviour.

But the war in Ukraine put inflation, already at a 30-year high, into overdrive. 

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