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‘Retailers will have to work harder this year to persuade people to shop’
After surprise success in 2022, what should retailers expect from the year ahead? A rebalancing of sales channels, hybrid business models and the right marketing mix all have a part to play in success this year, believes PwC’s Lisa Hooker
So the golden quarter is over for another year. Despite the rising cost of living, falling consumer sentiment and much nervousness around spending in general, it turned out to be quite a positive surprise for many.
We saw store closures slow, a stronger Black Friday and Christmas trading defy expectations.
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