'Retailers should prepare now for a year of two halves'

Lisa Byfield-Green

Short-term agility remains essential, particularly as retail weathers the current storm. But this lockdown period is also the perfect time to prepare long-term strategies for growth, in order to benefit during the second half of the year.

A friend made me smile last week by sending a meme: ’I’d like to cancel my subscription to 2021. I’ve experienced the free seven-day trial and I’m not interested.

Despite being glad to see the back of 2020, the toughest year in living memory, 2021 has not had the greatest start. Facing into a third lockdown in the most miserable months of the year, many people have resorted to hunkering down into semi-hibernation. For me, that has involved shopping online for yet more loungewear and buying items that make my home more comfortable.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.