‘Retailers must operate as loyalty companies, not businesses with a loyalty scheme’
Loyalty must sit at the centre of a brand’s strategy and positioning – think Starbucks Rewards or Amazon Prime – believe Eagle Eye’s Sarah Jarvis and Tim Mason
The retail industry is under significant pressure to perform and show a return to profitability. As retailers grapple with rising costs, they’re also trying to keep up with rapidly changing consumer behaviour, technological advancements and ever-increasing competition.
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