Inclusion, conscious consumption, community and togetherness will light the way as we return to a more normal lifestyle.
The year 2020 has been the most challenging in living memory and it’s a year that most of us will be glad is almost over. Now, with the glimmer of hope in the form of a vaccine, there is at least an end in sight to some of this disruption.
As we navigate out of the global crisis and head into a more normal world, consumers are likely to have a slightly different outlook.
Culture and purpose, kindness and community will all be important to us and these will intrinsically link to innovation, customer engagement and loyalty.
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