Analysis: As we reach ‘peak stuff’, how should retail adapt?

Minimalist wardrobe

Between Brexit and coronavirus, 2020 is so far shaping up to be a difficult year for the retail sector. But behind the stockpiling and panic buying, there is a growing trend that could challenge the very way retailers operate.

This January, in and among the end-of-season Sales, there was a call for a ‘no-buy January’ as shoppers refrained from making any new clothing or beauty purchases for the duration of the month.

It was a movement with a small but dedicated following, with hundreds of blogs and vlogs advising shoppers looking to cut down on new purchases on how to get the most out of their existing items. Some even committed to ‘no-buy’ years, while others opted for ‘low-buy’ in a bid to curb their rate of purchases.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Three free articles a month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.