At a time when household budgets are being tested to their limits – and further pressure on spending is set to come in the autumn – consumers are beginning to change their habits ahead of what is likely to be a long, cold winter
Britain’s biggest retailer Tesco was the first to highlight the early signs of such shifting sands when it unveiled its full-year results in early April. Data from the supermarket giant suggested that its customers were ready to start trading down to cheaper own-brand goods, purchase more frozen or tinned foods to eliminate waste, and fill their baskets with items that were on offer.
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