Simba was founded in 2015 by James Cox, Steve Reid and Andrew McClements.
The ecommerce firm manufactures hybrid memory foam mattresses and ships them vacuum-packed in boxes. Most sales come through its website, but the company also has a partnership with department store John Lewis in the UK.
In September 2019 talks about a possible merger with rival Eve Sleep were canned.
2019-09-20T06:20:00+01:00By Hugh Radojev
Mattress in a box specialist Eve Sleep has issued a profit warning and canned talks over a proposed merger with rival Simba.