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Eve Sleep and Simba in early stage merger talks
Mattress in a box specialists Eve Sleep and Simba are in early-stage merger talks as the loss-making businesses seek to guard against a challenging landscape.
Simba
Simba was founded in 2015 by James Cox, Steve Reid and Andrew McClements.
The ecommerce firm manufactures hybrid memory foam mattresses and ships them vacuum-packed in boxes. Most sales come through its website, but the company also has a partnership with department store John Lewis in the UK.
In September 2019 talks about a possible merger with rival Eve Sleep were canned.
Latest news and insight on Simba from Retail-Week.com
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