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Pureseoul

Pureseoul is a UK-based Korean beauty retailer specialising in skincare, makeup and haircare products. It started as an online store in 2019 and has since expanded into multiple physical locations the UK.

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Latest news and insight on Pureseoul from Retail-Week.com

News
Primark launches K-Beauty Mini Marts in Pureseoul tie up
2026-09-04T14:11:00+01:00By Aoife Morgan
Primark has partnered with Korean beauty specialist Pureseoul to introduce an exclusive edit of k-beauty products across selected stores.
Analysis
The highlights from Retail Week’s Digital Transformation Summit
2026-06-25T15:37:00+01:00By Megan Robinson
Despite the heatwave sweeping the UK, many across the retail industry gathered in London this morning (June 25) for Retail Week’s Digital Transformation Summit hosted in partnership with KPS and Feedonomics powered by Commerce.
News
Pureseoul teases debut Scotland store and expanded Superdrug partnership
2026-06-25T14:00:00+01:00By Megan Robinson
Korean beauty retailer Pureseoul has teased the opening of its debut Scottish store in Edinburgh, as well as expanding its partnership with Superdrug, Retail Week can reveal.

More on Pureseoul

Pureseoul co-founder Gracie Tullio on the journey from sceptical landlords to record queues

2026-06-15T05:30:00+01:00By Megan Robinson

The co-founder of K-beauty juggernaut Pureseoul, Gracie Tullio, speaks to Retail Week about record-breaking queues, sceptical landlords, and staying ahead of the curve.

Partnership update: Shein and Clarks grow their marketplaces, B&Q selects new delivery partner, and more

2026-05-05T06:00:00+01:00By Megan Robinson

Welcome to the Solutions Spotlight partnership update: Retail Week’s round-up of the latest innovative technology and supply chain tie-ups in retail

Pure Seoul signs 10-year lease with logistics partner to support growth
2026-04-30T12:02:00+01:00By Megan Robinson
Data: The consumer and retail trends shaping Christmas 2025
2025-11-24T15:58:00+00:00By Megan Robinson
Superdrug partners with Pure Seoul for first step into international beauty
2025-10-15T15:17:00+01:00By Megan Robinson

Korean beauty retailer Pure Seoul to open new flagship
2025-05-21T10:45:00+01:00By Megan Robinson
Pure Seoul: The Korean beauty specialist making a name for itself in the UK
2025-04-15T14:50:00+01:00By Megan Robinson
Korean beauty retailer Pure Seoul opens in new London location
2025-04-10T10:18:00+01:00By Megan Robinson

All Pureseoul content from Retail-Week.com

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