All Pureseoul articles
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AnalysisThe highlights from Retail Week’s Digital Transformation Summit
Despite the heatwave sweeping the UK, many across the retail industry gathered in London this morning (June 25) for Retail Week’s Digital Transformation Summit.
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NewsPureseoul teases debut Scotland store and expanded Superdrug partnership
Korean beauty retailer Pureseoul has teased the opening of its debut Scottish store in Edinburgh, as well as expanding its partnership with Superdrug, Retail Week can reveal.
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InterviewPureseoul co-founder Gracie Tullio on the journey from sceptical landlords to record queues
The co-founder of K-beauty juggernaut Pureseoul, Gracie Tullio, speaks to Retail Week about record-breaking queues, sceptical landlords, and staying ahead of the curve.
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AnalysisPartnership update: Shein and Clarks grow their marketplaces, B&Q selects new delivery partner, and more
Welcome to the Solutions Spotlight partnership update: Retail Week’s round-up of the latest innovative technology and supply chain tie-ups in retail
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NewsPure Seoul signs 10-year lease with logistics partner to support growth
UK-based Korean beauty retailer Pure Seoul has signed a 10-year deal with a new industrial and logistics space partner as it continues its expansion.
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DataData: The consumer and retail trends shaping Christmas 2025
We’re in the thick of the golden quarter with Black Friday just days away and Christmas in a month, but concerns over what will be in the Budget could crush consumers’ Christmas spirit
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NewsSuperdrug partners with Pure Seoul for first step into international beauty
Superdrug has partnered with Korean beauty retailer Pure Seoul to bring hundreds of items to its roster as it makes its first major step into international beauty products.
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NewsKorean beauty retailer Pure Seoul to open new flagship
Korean beauty retailer Pure Seoul is opening its London flagship store, its ninth opening in the UK.
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AnalysisPure Seoul: The Korean beauty specialist making a name for itself in the UK
The Korean beauty market is taking the world by storm, and the UK is no exception as K-beauty specialist Pure Seoul is striving to become a leader.
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GalleryKorean beauty retailer Pure Seoul opens in new London location
UK-based Korean beauty retailer Pure Seoul has opened the doors to its latest location in London.