MandM Direct is an online retailer. The company was founded in 1987 by Mark Ellis and Martin Churchward (the ‘two Ms’), selling end-of-line sports products directly to customers in the UK. MandM Direct targets brand-conscious individuals with a discounted offer of branded fashion, sportswear and outdoor clothing. The retailer sells around 150 brands across fashion, sportswear and outdoor clothing, including adidas, Fred Perry and Diesel. It also offers a collection of nine own-brands. It offers discounts of up to 75% off regular retail prices by operating a ‘wholesale clearance’ model, through which it acquires excess and end-of-line stockholdings from established brands. MandM has 2 million active users across Europe and has launched localised websites for 22 European markets outside of the UK. Its mobile platform has also gained traction in recent years following the development of a responsive website. It is currently focusing on international expansion, brand building and innovation.