MandM Direct is an online retailer. The company was founded in 1987 by Mark Ellis and Martin Churchward (the ‘two Ms’), selling end-of-line sports products directly to customers in the UK. MandM Direct targets brand-conscious individuals with a discounted offer of branded fashion, sportswear and outdoor clothing. The retailer sells around 150 brands across fashion, sportswear and outdoor clothing, including adidas, Fred Perry and Diesel. It also offers a collection of nine own-brands. It offers discounts of up to 75% off regular retail prices by operating a ‘wholesale clearance’ model, through which it acquires excess and end-of-line stockholdings from established brands. MandM has 2 million active users across Europe and has launched localised websites for 22 European markets outside of the UK. Its mobile platform has also gained traction in recent years following the development of a responsive website. It is currently focusing on international expansion, brand building and innovation.
Moonpig parent Photobox has drafted in MandM Direct boss Jonathon Brown as chief operating officer.
Danish giant Bestseller has gained a foothold in the growing off-price market with its £140m acquisition of MandM Direct.
Danish fashion group Bestseller is poised to acquire etailer MandM Direct for £140m, pending regulatory clearance. Retail Week takes a look at the business.
Danish giant Bestseller is to buy etailer MandM Direct for £140m, putting an end to the etailer’s plans to float later this month.
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