Lakeland is a family-run kitchen and homewares specialist that targets a mid-to-upmarket customer base through direct mail catalogues, a comprehensive website and a UK store network of around 70 outlets.
The home shopping origins of the business have undergone a digital transformation over the past decade to encompass a mobile-optimised transactional site and an iPad version of its catalogue. Lakeland has also invested in store technology to support its multichannel ambitions.
The retailer sees its unique selling point as offering first-to-market products – such as the Remoska table-top cooker and Poachpod ‘perfect poached egg’ cooker – that you can’t buy anywhere else.
Its status as one of the few dedicated houseware and kitchenware brands on the high street makes it a go-to destination for consumers passionate about cooking and home entertaining, while its omnichannel approach ensures it has good coverage of the market.