Greggs is the largest bakery chain in the UK, famed for its sausage rolls.
Founded by John Gregg in 1939, the first shop opened in Gosforth, Newcastle upon Tyne, in 1951. Since the 1970s, the bakery began to acquire other regional bakery chains across the country, including acquiring its rival Bakers Oven in 1994.
Greggs now has close to 2,000 locations across the UK and employs around 22,000 employees.
Its best-selling product is the sausage roll, selling 2 million units a week. In January 2019, Greggs launched a vegan sausage roll to huge popularity and success, resulting in sales topping £1bn for the first time.
In 2013, Greggs started to transition out of the bakery market, instead targeting the ‘food on the go’ market that was accounting for 80% of its business. Having stores open earlier and close later meant it could target those going to and from work, and the company expanded its breakfast menu to suit consumers’ changing food habits.
It stopped selling bread in 2014 but started a loyalty scheme app called Greggs Rewards that same year. The company also sells bakes, melts and pasties through the supermarket chain Iceland.
Next and Greggs will both close their stores temporarily as two of the high street’s biggest names react to the coronavirus pandemic.
Tesco boss Dave Lewis and Ocado chief executive Tim Steiner were among the winners of the Retail Week Awards 2020 sponsored by Salesforce.
Greggs has reported a strong rise in full-year profits and sales but warned that its current year’s financial performance could be hit due to “the potential impact of coronavirus”.
Asda and Greggs have launched a concession partnership as the supermarket giant expands its food-to-go proposition.
Greggs has revealed it will be launching a UK wide delivery service with Just Eat following a successful trial last year.
Advertisement
