The French Connection group designs its own range of high-fashion clothing and operates retail stores and concessions in the UK, Europe and North America. It wholesales to retailers in over 50 countries around the globe and has licensed partners operating just under 200 stores across Asia, Australia and the Middle East. It was originally founded in 1972 but became well-known in the early 2000s for its “FCUK” branding. French Connection is trying to rebase its retail operations – internationally as well as in the UK – around a smaller, more profitable store base. It sold its 75% stake in multichannel fashion brand Toast in April 2018 to focus on the core brand and bolster its coffers. However, the group still operates other brands including Great Plains and YMC. It is also getting its infrastructure and systems into a suitable state for a multichannel and digitally driven world and is focusing on personalisation and the customer experience.