French Connection has signed a long-term licensing agreement with DKNY and Karl Lagerfeld owner G-III Apparel Group for the North American market.
The partnership will see the US giant develop and distribute men’s and women’s apparel and selected accessories across the continent.
The fashion brand said the agreement, effective February 1, is a “major milestone” in its growth strategy and expansion into key international markets.
French Connection chair Apinder Singh Ghura said: “Since the takeover in November 2021, we have focused on revitalising French Connection and positioning it for long-term success.
“We are delighted to partner with G-III to advance this strategy and are confident in their ability to unlock meaningful opportunities for French Connection in North America.
“This agreement builds on our global momentum and reflects our commitment to expanding the brand’s reach and relevance.”
G-III’s chair and chief executive Morris Goldfarb added: “Expanding our portfolio of strategic licences remains central to our growth strategy.
“This partnership leverages our scaled infrastructure and proven strengths in design, sourcing, and distribution to extend the brand’s legacy and deepen its connection to today’s consumer.”
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