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Retail Navigator Analysis
End (People)
Co-founders Christiaan Ashworth and John Parker were succeeded as CEO by Parker Gundersen from the second half of 2022 after private equity group Carlyle took a majority stake the year before. The retailer was acquired by Apollo Global Management in October 2024, with its founders leaving the business.
Retail Navigator Analysis
End (SWOT)
The retailer’s unique brand mix and content output defines new trends and encourages customers to “push the boundaries” by mixing luxury and contemporary brands. End has established clear authority in this area, cementing its position as the go-to-source for premium fashion and exclusive sneaker drops, with womenswear also added from 2021.