Bathstore.com was the largest specialist bathroom retailer in the UK with a strong omnichannel focus that relied on offering a seamless experience across its online operations and estate of just under 170 stores. Bathstore.com collapsed into administration in June 2019 and was acquired by Homebase the following month. The DIY retailer has taken on 44 of its shops and the Bathstore website in a move it says will “considerably strengthen its bathroom proposition”. Recent investment focuses on multichannel initiatives and customer-facing technology, including incorporating augmented reality in stores. The retailer opened its first international store in Doha, Qatar in 2016. Despite plans to open more franchises in the Middle East, these have yet to materialise. Bathstore aims to deliver style and value to a mid-market audience. Its product ranges include own-label suites, baths, showers, sanitaryware, taps, tiles, heating, lighting, furniture and accessories. The retailer’s focus has always been on empowering the customer, with store staff trained to assist in bathroom design.