Morrisons is one of the UK’s biggest grocery retailers. The chain was founded in 1899 by William Morrison, having started out as an egg and butter stall in Rawson Market, Bradford – the city where the business is headquartered. Until 2004, the bulk of Morrisons’ business was done in the North of England, but its takeover of Safeway allowed it to gain a larger foothold in the Midlands and the South. Morrisons operates a unique vertically integrated model, producing a substantial proportion of its own meat, fish, fruit, vegetables and baked goods from sites across the UK. It leverages that model to supply its own stores and a number of third-party businesses in Britain and overseas.