
Chris Brook-Carter
Chris Brook-Carter is chief executive of retailTRUST
Chris has been a passionate supporter, advocate and champion of UK retail across his entire career. Prior to joining the Trust, Chris was the managing director and senior vice-president of Retail Week and the World Retail Congress.
Chris led these brands for ten years, transforming the business from a weekly print title into a digital-first information and global events brand that continues to sit at the heart of global retail by delivering on its mission to inform, connect and inspire the leaders that continue to colour this great sector.
Prior to joining Retail Week, Chris was a pioneer in the age of digital information, launching his first online news service in 1999 for the FMCG sector. He has edited and led a number of intelligence and information media brands in industries as diverse as agriculture and automotive, but has specialised in media brands that serve consumer-facing industries all his professional life.
Chris is a passionate campaigner for the positive impact of retail on the UK economy as well as a leader in the fight for diversity in business, having been recognised by both the Women’s Business Council and Management Today as an agent of change by fighting for gender equality in business leadership.
Contact info
- Tel:
- +44 (0)20 3033 2835
- Opinion
‘We have a once-in-a-generation opportunity to create an industry with people at its core’
Amidst ongoing pressures facing the retail industry, Chris Brook-Carter from the Retail Trust explains why the charity has launched a new fundraising appeal.
- Future Leaders
‘We must prioritise the mental health needs of everyone who works in retail’
To mark Mental Health Awareness Week, retailTRUST CEO Chris Brook-Carter says ensuring good mental health for everyone who works in retail has never been more important
- Opinion
‘We’re all responsible for looking after the people that contribute to retail’s success’
We – you, me, every leader in British retail – have been handed a once-in-a-lifetime opportunity to prevent a potentially life- and sector-changing incoming mental health storm.
- Opinion
‘What does the government’s Plan for Jobs mean for retail?’
In more ways than one, retail has been on the front line of the Covid-19 crisis. It has been among a handful of sectors that have led efforts to keep the country running, ensuring stores and supply chains of essential goods have remained open.
- Video
Microsoft’s Shelley Bransten: ‘Stores are alive and well’
Shelley Bransten, Microsoft’s corporate vice president, retail and CPG, on why stores are being reimagined and remain an important part of any retailer’s strategy, and the cultural changes the tech giant has made to increase diversity in its workforce.
- Video
Insights on tomorrow’s retail from Tech. 2019
The team picks their highlights from this year’s Tech. 2019 festival, including a debate on whether the mobile phone is ‘dead’.
- Video
Tech. Cast: Is it too late for retail's legacy brands?
Chris Brook-Carter, SVP of Retail Week and World Retail Congress, and former Rakuten executive Will Shuckburgh discuss whether it is too late for some of the industry’s legacy names to adapt to the multichannel world.
- Video
Tech. Cast: How to avoid retail’s ‘graveyard’
Retail Week and World Retail Congress SVP Chris Brook-Carter on how businesses can remain relevant in a multichannel world and avoid toppling into retail’s “graveyard”.
- Opinion
Retail Week Live: Welcome to the digital revolution
Curious, open-minded, challenging, inspiring. These are the attributes all of us must harness if we are to survive the economic, social and cultural changes that the digital revolution is bringing down upon us with increasing force and speed.
- Video
The Retail Week: Retail bosses react to shock EU referendum
Editor-in-chief Chris Brook-Carter joins the team to discuss the wider impact on the retail industry of a stunning Brexit result.
- News
Brexit: Retail chiefs must lead in the creation of a prosperous future
The immediate reverberations of one of the most unexpected results in British political history are as shocking as they are inevitable.
- Opinion
EU referendum: Retail Week’s editors argue for remain and leave
Executive editor George MacDonald and editor-in-chief Chris Brook-Carter go head to head as retailers prepare for Thursday’s poll.
- Opinion
Opinion: The industry must unite to fix retail’s current image problem
It’s been a dark few weeks for British retail: the biggest high street collapse since Woolworths and two sector leaders hauled in front of MPs.
- Opinion
Opinion: BHS staff deserve more from this probe than a pantomime
The parliamentary probe into the collapse of BHS began this week and already the characters, rather than the issues, are taking centre stage.
- Opinion
Opinion: Tesco’s Lewis is making progress but turnaround has a way to go
Only 12 months ago, reeling from an accounting scandal that shook UK business, Tesco unveiled the biggest loss in its history.
- Opinion
Opinion: Next may see tough conditions ahead but should deliver rewards
Next boss Lord Wolfson has created a reputation for economic forecasting that has made the fashion retailer a bellwether for the sector.
- Opinion
Opinion: Recognising the extraordinary talents of today’s retail leaders
The 21st Retail Week Awards with Oracle is an opportune moment to reflect on the change that continues to characterise this industry.
- Video
Retail Week Live: Day two launches with a packed line-up of speakers
Nectar MD Will Shuckburgh joins Chris Brook-Carter and Luke Tugby in the studio to discuss the expectations for the day ahead.
- Video
The Retail Week: Special Live edition covering highlights across the event
At the end of the first day, Nectar MD Will Shuckburgh joins the Retail Week team to discuss the most memorable moments from the event.
- Video
Retail Week Live: What can the retail industry learn from other sectors?
Nectar managing director Will Shuckburgh joins Bryan Roberts and Chris Brook-Carter to discuss how retail can innovate by learning from others.