iA – the intelligent way to stay ahead

Intelligent Answers (iA) is Retail Week's new answer engine

Unlike generative AI, which sources content from across the open web, iA generates answers based solely on Retail Week’s expert knowledge, accessing thousands of articles from the most trusted source of business intelligence on the UK retail industry.

Whatever your question, our powerful in-house AI tool will scan Retail Week, bringing you instant summaries complete with clickable links for further reading.

All iA answers will be based solely on our unparalleled, factual coverage of the entire retail sector, including news, analysis, reports and exclusive industry data.

If you have questions, iA will have the (intelligent) answers.

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How do I use iA?

Like all good things in life, you get out what you put in

Ask your question. Review your summary. Dig deeper. Explore related questions. Find out more
  1. Ask your question. The more detail you give, the more precise your answer will be
  2. Review your summary. If it’s not quite what you wanted, try being more specific
  3. Dig deeper by reading specific articles linked in the summary
  4. Explore related questions recommended by iA
  5. Find out more with follow up questions

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  • Yes. iA provides answers based exclusively on articles written by Retail Week's experienced business journalists and other expert authors. It does not at any point access external data, which could be unreliable, inaccurate or under copyright.

    Retail Week has tested iA extensively to train the model, so we know it provides reliable, useful information. We’ve also made sure that iA does not try to fill in any ‘gaps’ in our knowledge data or interpret someone’s opinion as fact.

    If iA is unable to answer your question, it will tell you so.

  • Although iA is based on a GenAI platform, it works in a different way to ChatGPT, Google Gemini and other large language models (LLMs). While they gather information from all over the web, iA only has access to the high-quality, factual content published by The Grocer.

    Created by Miso.ai, it responds to questions informally, with a brief, summarised answer and clickable links that can be followed for more in-depth information.

  • Short for Generative AI, GenAI is a type of machine learning tool that can look at existing content and use it to generate entirely new output. It can respond to prompts such as questions or instructions to create new text, images, video and audio almost instantly.

  • No. iA – or any other form of generative AI – is never used for the creation of our editorial articles. Our experienced journalists and guest authors write independent news, analysis and reports you can trust.

    Learn more about Retail Week’s AI policy.

  • The questions asked via iA will be recorded and stored to help us understand what our readers are interested in and how we can improve our digital coverage.

    We also collect user data that allows us to better understand the interests and intent of readers.

    Learn more about Retail Week’s privacy policy and  Miso.ai’s privacy policy .

  • There are concerns around the sustainability of GenAI, with a typical Chat GPT search using more energy than a Google search. Because iA only accesses Retail Week content rather than the open web, its energy consumption is significantly less.

    The iA model is also built on open-source foundation model, which means there are none of the heavy energy costs incurred by training it from scratch.

    Our partner Miso.ai uses AWS as its primary cloud provider. Learn more about sustainability and renewable-based cloud infrastructure at AWS .